Do you reach out to the right target groups thru your web channel?
Measure and optimise your web site and campaigns by identifying the anonymous visitors and analyse these with business information from Dun & Bradstreet. Visualise and analyse combinations of visitor behaviour, industries, size of companies, etc to add a new layer of Business Intelligence to your web analytics.
Analysis of web visitor demographics with Enecto's B2B Analysis provides instant answers to questions like:
- Who are the visitors of my company web site?
- How do the target groups act on my web site and are they visiting the right pages?
- How have our marketing activities reached intended target groups?
- Are there cross selling opportunities not identified through target groups’ interests?
- How did the target groups find our web site?
- Which search engine keywords generate the most relevant traffic?
- Is there interest from geographic markets we don’t address today?
B2B Analysis gives a new dimension to optimise your web site and campaigns more effectively and is a complement to Google Analytics and other web analytics tools.