Ad Targeting identifies anonymous web site visitors and delivers the right ad to the right target group in your B2B campaign.
Optimise your online marketing campaigns and increase the value of impressions many times − not wasting impressions on wrong target groups.
Features
The following is a brief summary of the major features of Ad Targeting.
- Shows relevant B2B ads depending on profiles and rules
- Identifies the anonymous visitors
- Uses Dun & Bradstreet business information (or equivalent), target by demographics such as industry, geographic location, turnover, number of employees, etc
- 100% business targeting match through Business Intelligence instead of behavioural targeting
- Transparent campaign reporting – You see what you get
- Use and deploy easily to your Ad Serving system
- Provided as Software as a Service (SaaS)
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