3 in-depth presentations, 6 interactive workshops,
1 fascinating day.
What will you learn at the Demand Generation Summit 2010?
The UK’s premier demand generation event for technology marketers is back for its third year. The Demand Generation Summit 2010 features a stellar line-up of expert practitioners and thought-leaders in the field.
It’s all happening at the British Library for just one day on Thursday, 15th April 2010.
This year’s summit builds on the 2008 and 2009 events and features:
- The very latest thinking in demand generation today
- A focus on the big issues you’ll be grappling with in the year to come
- Insights into new developments in marketing automation, search and social media
- The chance to discuss your own challenges and receive advice from both
experts and peers
Register now to guarantee your place>>>>
Workshops
1. Working with the channel: We’re in this together
Many technology marketers drive demand through the channel. In this workshop, Steven Elliott from Banner will invite VMware’s Benjamin Caller and Linda Patterson from Avnet to share their best practices for marketing to and through the channel. What makes a good product launch? How can you effectively tool up the channel? And what does the channel really want from vendors?
2. Marketing for the complex sale: We know where you live
Sometimes, there may be a limited number of buyers for your product. In fact, you may know them all by name. How do you go about marketing to these large companies and complex decision making units? MarketOne’s Enrico Brosio and Andrew Court, Senior Director, Industry and Key Account Marketing at Oracle, will lead this workshop looking at best practice for mapping the decision-making unit and reaching out to different stakeholders. You’ll discover if there is more to account-based marketing than a brochure and a golf day.
3. Effective lead nurturing: Time is on your side (yes it is)
B2B sales can take time. They often involve multiple touches and an evolving message. There’s lots of talk about nurturing programmes, but who out there is actually doing this and has results to show? What content works best to keep your early-stage prospects warm and willing to hear more from you? And how can you identify when they’re moving into a later stage of the buying cycle?
4. Generating demand from existing customers: Birds in the hand
We spend a lot of time and resources trying to fill the top of the funnel with new leads, but too many companies spend relatively little time trying to cross- and up-sell to existing customers. In times like these, shouldn’t this be a priority? We’ll look at a case study of where a company has segmented its database to effectively target offers and messages to its installed base.
5. Making the most of social channels: Community relations
With or without our help, communities of interest are forming around categories and products – and even our brands. How much control or influence should we seek to have over these communities? Should we try to build them ourselves, or take advantage of the numerous social channels already out there? How can we help our prospects find them so that advocates can influence potential buyers?
6. Maximising return on your website
Your website is the online window to your business. How do you maximise the return on this crucial investment? And what are the best ways to convert visitors into revenue? In this workshop we’ll discuss how your search engine marketing activity can help drive the right traffic to your website, how you can encourage visitors to engage with your content when they get there, and explain what can you do to continue a sales conversation with those visitors who abandon your site without answering a call to action or completing a form.