As a marketer
As a marketer, it is often your job to drive traffic to your website. And just as often, that’s where it ends. ProspectFinder not only makes it possible to connect your marketing and sales initiatives, but also helps you sharpen your message and produce useful marketing statistics.
Get to know your customers
It’s much easier to communicate when you know who your potential customers are. ProspectFinder lets you see what companies have visited your website. You’ll get their organization number and address, as well as their sector, turnover, and number of employees. Without your visitors having to answer a single question.
Fine-tune your message
To be able to direct your sales initiatives to the right person or department, you’ll also be able to find out what products the visitor was looking at and what search terms they used to find your website in the first place. This will give you a good picture of the customer’s wishes before you start your marketing approach, while also helping you to create a relevant message.
Follow up on your marketing
Did your campaign create interest in your company? ProspectFinder lets you see what happens with the traffic to your website. After each marketing initiative, you can produce a prospect list for your sales department, and thereby generate profits from your marketing activity. And by directing your marketing approach to particular individuals within a company, it becomes possible for your sellers to contact the right person to follow up on the initial campaign.
Avoid waste
As a marketer, you probably don’t even want to think about how much direct advertising ends up right in the garbage can every day. The most common reason for this is that the recipient is just not interested. With ProspectFinder you’ll get the addresses of companies that have already demonstrated interest by visiting your website. This can then be made into the address list for your next direct advertising launch.
Take care of your customers
Taking care of existing customers is an important part of marketing. By seeing how customers move, you’ll also get an idea of what interests them, what prompts them to buy, and what causes them to leave your website. This will give you the chance to follow up on- and develop –your website.
Marketing analysis (add-on service)
Please call Björn Sperling +46 8 505 365 00 for more details
What is required to use ProspectFinder?
As long as you have a website, you can use ProspectFinder. The service is easy to use and doesn’t require any software. It will not affect the speed, appearance, or function of your webpages, and can even function behind a firewall.
Enecto AB