Adaptive Content
Would you like your website to adjust the content based on the type of company that is visiting? This is no longer an utopia. With Adaptive Content, information about the visiting company is collected and used to generate a website relevant to each visitor. It all happens in a few milliseconds. Why use Adaptive Content?
Your website is one of your most important channels for communication and sales. Within a couple of seconds, the visitor will decide to leave or stay and perhaps read more, start a dialogue with you and open up for business. Adaptive Content lets you use those seconds to create an interest by showing relevant content to each visitor. The visitor feels “at home” which increases the chances for a longer stay, potential dialogue and future business.
Are you one of those who are struggling with the structure of your website in order to be relevant to many different types of visitors? Now you can give each visitor the right information directly on the starting page.
How does it work?
Enectos system identifies the visiting company. To each company extensive Dun & Bradstreet business information has been added. Our system is integrated with Episerver that generates content based on rules tailored and set up for your specific needs.
Example
- Show a business case from the pharma industry when you get a visitor from the pharma industry
- Show your small business solutions when you get a visit from a company with less than 100 employees
- Show the visitor the nearest dealer for your products
Business information from Dun & Bradstreet
By integrating with Dun & Bradstreet we have a unique database with companies, their IP numbers and extensive company information on each company. This information can be used to adjust the website. The system contains (among other) the following information:
- Company name and organisation number
- Address and telephone number
- Turnover
- Number of employees
- Type of business
For a discussion about how Adaptive Content could be used in your business, do not hesitate to contact us!
For more information please contact:
Alex Bowes
+44 (0) 203 283 4137
alex.bowes@enecto.com
