Web statistics with real world analysis and a sales perspective
Web analytics involves measuring the volume of visitor traffic to a website. A web analysis addresses such statistics as hit count, page view count, visitor count, how often visitors return, which links visitors click, and how many visits lead to sales, inquiries, registration and other desired outcomes. The statistics a company uses will depend on its goal in counting visitors. One common goal is quite simply to find out how many visitors go to the website; this is the simplest form of web analysis. This type of tool for web analysis is often free of charge from the server the company uses.
Another goal is improving the structure of the web page, and measuring where visitors spend time surfing on the website. With web analysis, you can go deeper into viewing patterns and gain information about where visitors are coming from; examples of sources are external links, queries on search engines such as Google, or search term marketing in ad networks. There are plenty of these players, e.g. Webtrends, Websidestory, Google Analytics, and ADmeta, among others. Web analysis in turn is ordinarily used by marketing departments, information representatives and IT departments.
Web analytics that brings concrete sales opportunities
Enecto's ProspectFinder is different from traditional web analysis in that it’s aimed toward a company’s marketing and sales department. Our services deliver sales-related information about website visitors that can directly bring profits in the form of:
-New leads
-Enhanced knowledge about new and existing customers
-More closed deals as contacts are made
-Business intelligence about clients, competition, partners and suppliers
Contact us to find out more
Alex Bowes
+44 (0) 203 283 4137
alex.bowes@enecto.com
